Created from scratch. Served as creative director, writer, designer, co-director and editor of the campaign. This “Adopted and Loved” ad (part of a larger campaign) is the result of a partnership with The Radiance Foundation, Real Options Medical Pregnancy Clinics and Bethany Christian Services (the world’s largest adoption organization). As an adoptee and adoptive father, I wanted to create something that spoke to expectant mothers who are often never presented the option of adoption. “Meet Jonny Moses” is one of 3 ads designed to honor birthparents and help expectant mothers see the beauty of adoption through the eyes of those who’ve been adopted and loved. Footage shot and co-directed by Vinegar Hill. The Radiance Foundation’s website ADOPTEDANDLOVED.COM will launch on Valentine’s Day 2013.
Meet Jonny Moses
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